Glenn Beck, Denim Snob: Inside the Design Process for His New Jeans LinePhoto from nymag.com

Glenn Beck, Denim Snob: Inside the Design Process for His New Jeans Line

When Glenn Beck launched his own line of jeans earlier this week, the conservative radio host talked on air about how “American” they were and released an ad thick with patriotic images. But Beck’s ideology and mania for brand extension alone do not explain the new venture. It turns out he’s just really into denim.