Libby Copeland

Writer. Editor. Cultural Spelunker.

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Baby, You Can’t Drive My Car: Why does the auto industry get women so wrong?

Libby Copeland March 19, 2014

It was the soft gruntings of subjects’ reptilian brains, Rapaille says, that clued him in to the fact that women are obsessed with cup holders. Cup holders signify coffee, he says, and coffee signifies safety, and safety is what women want most in cars.

Categories: Gender, Marketing, Pop Culture, Slate Tags: auto, cars, clotaire rapaille, the female brain, women, women drivers

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