Libby Copeland

Writer. Editor. Cultural Spelunker.

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Meet the Mormon brothers who make adorable ads about disgusting things (WaPo Mag)

Libby Copeland March 27, 2013

Originally Published: Washington Post Magazine • July 21, 2016

A few years back, the founders of Squatty Potty had a problem. Their product is a plastic footstool that wraps around the base of a toilet to elevate the feet and make going to the bathroom easier. Its founders say that changing the sitting angle unkinks the colon, making for a more natural and satisfying experience. But advertising such a product is difficult. The company’s previous attempts to explain the benefits of squatting veered from the scientific to the euphemistic; one TV ad featured a woman Hula-Hooping in a “healthy colon” T-shirt.

Then the founders of Squatty Potty turned to a marketing firm called Harmon Brothers, known for turning gross into gold…Perhaps it takes people highly attuned to the fault lines of culture to know how far they can push things.

Read the Full Article.

Categories: Marketing, Pop Culture, Washington Post Tags: bathroom humor, Harmon Brothers, Poo-Pourri, rainbow unicorn, Squatty Potty

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