Baby, You Can’t Drive My Car: Why does the auto industry get women so wrong?

Baby, You Can’t Drive My Car: Why does the auto industry get women so wrong?

Originally Published: Slate • March 19, 2013 

Clotaire Rapaille, a French-born psychiatrist-turned-marketer, has a theory about what women want in cars. In focus groups, Rapaille uses Jungian psychoanalysis to probe consumers until they reveal the unconscious “archetypes” that supposedly reside in their “reptilian” brains, steering them toward certain purchases. Read more...
Oxytots: Instead of learning from the unfounded hysteria of the crack baby era, we’re repeating it (Slate)Photo by Roberto Carlos Pecino Martinez

Oxytots: Instead of learning from the unfounded hysteria of the crack baby era, we’re repeating it (Slate)

Originally Published: Slate • December 7, 2014

In 1985, as crack cocaine use was surging in American cities, the New England Journal of Medicine published a provocative study. Read more...

TV producers think boys won’t watch girl heroines. Turns out that’s not true. (Slate)Image courtesy of Disney Junior.

TV producers think boys won’t watch girl heroines. Turns out that’s not true. (Slate)

Originally Published: Slate.com • July 21, 2014 

It’s 2013, not 1985, but it’s still considerably harder for my preschool-age daughter to find representations of herself onscreen than it will be for our newborn son, once he starts watching TV.

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Is Diet Soda Girly? Marketing companies take on gender contamination, the idea that when women flock to a product, men flee

Is Diet Soda Girly? Marketing companies take on gender contamination, the idea that when women flock to a product, men flee

Originally Published: Slate • August 13, 2013 

Marketers, as well as anyone who’s been to a Toys R Us in the last 10 years, are well aware that a common way to goose sales is to split a market by gender. Read more...

Why Women Should Buy Cars Online: How virtual negotiations reverse biasPhoto by Jeff Carson

Why Women Should Buy Cars Online: How virtual negotiations reverse bias

Originally Published: Slate • August 5, 2013 

When I wrote in March about the ways the auto industry still fails to understand women—especially at car dealerships—I didn’t realize that a few months later I’d actually be buying a new car myself.

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“Who’s Sarah Palin?” Following the potential presidential candidate to the only spot in America where people don’t recognize her.Sarah Palin

“Who’s Sarah Palin?” Following the potential presidential candidate to the only spot in America where people don’t recognize her.

Originally Published: Slate • June 1, 2011 

In general, whenever Sarah Palin arrives anywhere, people know her. That hair, that voice, those glasses. She is instantly recognizable and instantly polarizing. Read more...