Gender

Articles on gender issues.

TV producers think boys won’t watch girl heroines. Turns out that’s not true. (Slate)Image courtesy of Disney Junior.

TV producers think boys won’t watch girl heroines. Turns out that’s not true. (Slate)

It’s 2013, not 1985, but it’s still considerably harder for my preschool-age daughter to find representations of herself onscreen then it will be for our newborn son, once he starts watching TV.

Is Diet Soda Girly? Marketing companies take on gender contamination, the idea that when women flock to a product, men flee

Is Diet Soda Girly? Marketing companies take on gender contamination, the idea that when women flock to a product, men flee

Within the business world, this squeamishness has long been the problem that has no name; marketing executives and consultants I spoke with were well aware of the issue but didn’t have the vocabulary to talk about it. Avery had to borrow from anthropology to find the term ‘gender contamination,’ which traces back to the kind of ancient cultural taboos that banished menstruating women to special huts for fear they’d pollute everyone else.

Why Women Should Buy Cars Online: How virtual negotiations reverse biasPhoto by Jeff Carson

Why Women Should Buy Cars Online: How virtual negotiations reverse bias

Given how unpleasant the car-shopping experience is for women, who find walking into a dealership to be like landing on an all-male, vaguely hostile planet, buying online is something tantamount to a feminist act.

Get This Woman Some Laughing Gas! Other countries use nitrous oxide in the delivery room. Why don’t we?Photo by George Ruiz

Get This Woman Some Laughing Gas! Other countries use nitrous oxide in the delivery room. Why don’t we?

Nitrous oxide has a lot going for it. It merely blunts pain, but it also lets a laboring woman walk, perch on a birthing ball, whatever. It’s comparatively cheap, and it’s fast-acting, offering relief in less than a minute. Perhaps most key from midwives’ point of view, it is easily administered by the laboring woman herself. She grabs the mask when she knows a contraction is coming. She stops as the contraction ends. In other words, she is empowered to manage her own pain.