Categories

This page contains all of Libby's articles that have been published. If you would like to find all articles within a specific category please try clicking on "Articles" at the top of this page, and then "By Category."

Is Diet Soda Girly? Marketing companies take on gender contamination, the idea that when women flock to a product, men flee

Is Diet Soda Girly? Marketing companies take on gender contamination, the idea that when women flock to a product, men flee

Within the business world, this squeamishness has long been the problem that has no name; marketing executives and consultants I spoke with were well aware of the issue but didn’t have the vocabulary to talk about it. Avery had to borrow from anthropology to find the term ‘gender contamination,’ which traces back to the kind of ancient cultural taboos that banished menstruating women to special huts for fear they’d pollute everyone else.

Why Women Should Buy Cars Online: How virtual negotiations reverse biasPhoto by Jeff Carson

Why Women Should Buy Cars Online: How virtual negotiations reverse bias

Given how unpleasant the car-shopping experience is for women, who find walking into a dealership to be like landing on an all-male, vaguely hostile planet, buying online is something tantamount to a feminist act.

“Who’s Sarah Palin?” Following the potential presidential candidate to the only spot in America where people don’t recognize her.Sarah Palin

“Who’s Sarah Palin?” Following the potential presidential candidate to the only spot in America where people don’t recognize her.

Of all the places where Sarah Palin—former governor of Alaska, former Republican vice-presidential nominee, possible presidential hopeful—might find a natural constituency, New York City’s Liberty Island is not one. “I’ve heard of Michael Palin,” he says.

A Car Accident Took My Body From Me. But Not My Baby.

A Car Accident Took My Body From Me. But Not My Baby.

Last year Marcella Wagner became a mother and a quadriplegic on the very same morning. Here’s the story of the best and worst day of her life.