The brands may be small-scale and homespun, but artisanal beauty is fast becoming a big business, with more and more dedicated websites and retail outlets cropping up.
Marketing
Articles on marketing.
Our messed-up relationship with food has a long history. It started with butter.
Butter’s story is a very American story, because the arc of its vilification and subsequent redemption is a parable for how we get food wrong time and again. We alternately demonize and idealize individual ingredients — not just butter but also sugar, caffeine, red wine and supposed miracle foods featured on “The Dr. Oz Show” — and in doing so, we miss the big picture.
Baby, You Can’t Drive My Car: Why does the auto industry get women so wrong?
It was the soft gruntings of subjects’ reptilian brains, Rapaille says, that clued him in to the fact that women are obsessed with cup holders. Cup holders signify coffee, he says, and coffee signifies safety, and safety is what women want most in cars.
Is Diet Soda Girly? Marketing companies take on gender contamination, the idea that when women flock to a product, men flee
Within the business world, this squeamishness has long been the problem that has no name; marketing executives and consultants I spoke with were well aware of the issue but didn’t have the vocabulary to talk about it. Avery had to borrow from anthropology to find the term ‘gender contamination,’ which traces back to the kind of ancient cultural taboos that banished menstruating women to special huts for fear they’d pollute everyone else.
Why Women Should Buy Cars Online: How virtual negotiations reverse bias
Given how unpleasant the car-shopping experience is for women, who find walking into a dealership to be like landing on an all-male, vaguely hostile planet, buying online is something tantamount to a feminist act.